Privacy policy

Last updated: June 05, 2026

FreshEaze ("we", "our", "us") operates an online marketplace that enables customers to discover and purchase a curated selection of food, wellness, personal care, lifestyle, pet care, and other products from FreshEaze and third-party sellers ("Vendors"). We provide access to our website, applications, content, features, products, services, and related tools (collectively, the "Services").

Our store is powered by Shopify, which enables us to provide and improve the Services.

This Privacy Policy explains how we collect, use, disclose, store, transfer, and protect your personal information when you access, browse, use, purchase from, or otherwise interact with our Services.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” refers to information that identifies or can reasonably be linked to an individual. We may collect the following categories of personal information, depending on how you interact with our Services and as permitted by applicable law:

  • Contact information: Full name, billing address, shipping address, email address, phone number
  • Payment information: Payment method, transaction details, payment confirmation (note: FreshEaze does not store complete credit card details, debit card details, CVV, UPI PINs, banking credentials, or similar sensitive payment information on its servers. Payments are processed through trusted third-party payment gateways).
  • Account information: Username, password, preferences, and settings
  • Order and transaction information: Products viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled
  • Communications: Information shared when you contact customer support or communicate with us
  • Device and technical data: IP address, browser type, device information, network data, and unique identifiers
  • Usage data: Information about how you use and navigate our website and services, such as, pages visited, clickstream activity, session information, website interactions and referral sources.

2. Sources of Personal Information

We collect personal information from:

  • Directly from you when you create an account, place an order, contact us, or use our Services
  • Automatically through cookies and similar technologies when you browse our website
  • Service providers who assist us with payments, analytics, shipping, and technology services
  • Third-party partners where permitted by law and required to deliver our Services

3. How We Use Your Personal Information

We use personal information for the following purposes:

a. Providing and Improving Our Services
To process orders and payments, manage accounts, arrange shipping and delivery, facilitate returns, communicate order updates, provide customer support, and improve our website functionality and user experience.

b. Personalisation
To remember preferences, recommend relevant products, and customise your shopping experience.

c. Marketing and Communication
To send service-related messages, promotional emails, offers, and updates (you may opt out of marketing communications at any time).

d. Security and Fraud Prevention
To protect against unauthorised access, detect fraudulent or unlawful activity, and ensure platform security.

e. Legal and Compliance
To comply with applicable laws, respond to lawful requests, enforce our terms and policies, and protect our legal rights.

4. Disclosure of Personal Information

We may share your personal information in the following circumstances:

  • With Shopify and other service providers who help operate our store, process payments, deliver orders, provide analytics, or offer customer support
  • With logistics and fulfilment partners to deliver your orders
  • With marketing and advertising partners, where permitted by law
  • With government authorities or law enforcement where required by applicable law
  • In connection with a business transaction such as a merger, acquisition, or restructuring
  • With Vendors and Sellers as FreshEaze operates as a marketplace. This may be shared responsibly for fulfilling your order.

All third parties are required to handle personal information in accordance with applicable privacy laws.

5. Relationship with Shopify

Our store is hosted on Shopify, which processes personal information on our behalf to provide and improve the Services. Information submitted through our website may be transferred to and processed by Shopify and its service providers, including in countries outside India.

To learn more about how Shopify handles personal information, please review Shopify’s privacy policy at https://privacy.shopify.com.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to remember user preferences, enhance website functionality, understand website performance, analyse usage, measure marketing effectiveness, deliver relevant ads, and improve customer experience. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain website functionality.

7. Seller and Customer Communications

Where necessary for order fulfilment, customer support, warranty claims, replacements, returns, exchanges, or product-related assistance, customers may receive communications from FreshEaze for fulfilling the order.

8. Children’s Privacy

Our Services are not intended for use by children. We do not knowingly collect personal information from individuals under the age of 18. If you believe that a child has provided us with personal information, please contact us so we can take appropriate action.

8. Data Security and Retention

  • We maintain administrative, technical, and physical safeguards designed to protect Personal Information from unauthorised access, misuse, disclosure, alteration, or destruction.
  • Security measures are periodically reviewed and updated in line with industry practices. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

  • We retain Personal Information only for as long as reasonably necessary to provide services, fulfil contractual obligations, resolve disputes, prevent fraud, enforce agreements, comply with legal obligations, and more.

     

    Order, transaction, tax, accounting, and compliance-related records may be retained for up to eight (8) years or such longer period as required by applicable law.

     

9. Your Rights

In accordance with applicable Indian data protection laws, including the Digital Personal Data Protection Act, 2023, you may have the right to:

  • Access your personal information
  • Request correction or updating of inaccurate information
  • Request deletion of personal information, subject to legal requirements
  • Withdraw consent where processing is based on consent

To exercise your rights, please contact us using the details below. We may need to verify your identity before processing your request.

10. Account Deletion

Customers may request deletion of their FreshEaze account by contacting us.

Certain information may be retained where required for:

  • Tax compliance
  • Accounting requirements
  • Fraud prevention
  • Legal obligations
  • Dispute resolution

11. International Data Transfers

Your personal information may be stored or processed outside India, including by Shopify and its service providers. In such cases, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable law.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised “Last updated” date. Continued use of the Services after updates become effective constitutes acceptance of the revised Privacy Policy.

13. Contact Information

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Email: info@fresheaze.in
Address: Nandini Layout, Bengaluru, Karnataka – 560096, India

For the purposes of applicable data protection laws, FreshEaze is the data controller of your personal information.